Since 2004, and since 2010 for men, designers Ilan and Patrick Elfassy have been revitalizing the Montreal winter look by designing unique coats. With a signature marked by authenticity and originality, a young and light style that invariably catches the eye, the company with a purely Montreal identity, located on Chabanel Street, is taking its rightful place. After only three years of existence, Soïa & Kyo designed the best-selling women's coat of the year. Created after the observation that people take care of their outfits, but get rid of their coats as soon as possible, almost out of embarrassment, the intention was to integrate the coat into a sophisticated outfit. According to Ilan, we should all be proud of our coat because it's the first piece of our look that others see! Mr. Elfassy also considers it important to convey an intelligent message and demonstrate environmental awareness, by using ecological materials, such as wool and exclusively synthetic fur, as well as by selling their products in independent boutiques around the world, among other things. There will even soon be recyclable covers given with each coat and customers will also be able to choose to invest with Soïa & Kyo to plant a tree when making online purchases, in order to reduce the ecological footprint of the purchased coat's transport and eventually create an entire forest!

A cleverly studied balance, to the nearest gram, between comforting feathers and down, allowing a detailed silhouette while finally solving the famous warmth versus style debate, comfortable wools, innovative and contemporary cuts, asymmetry and angles of closures, huge buttons and distinctive collars are all testimonies of a passion for fashion shared by the Elfassy family. Soïa & Kyo is indeed the second child of the renowned family, who entered the industry with Mackage in 1989. Unlike its big sister, which focuses on leather and its attitude, Soïa & Kyo focuses on details and on exploring materials, lines and cuts. Contemporary and stylish coats are therefore a family specialty! Just like Mackage, it will eventually be possible to find a Soïa & Kyo ready-to-wear collection for men and women, eagerly awaited! The name Soïa & Kyo, rather peculiar, is a pure invention. According to Ilan Elfassy, Soïa refers to the soybean, a nod to the vegetarian trend, and kyo means "today" in Japanese, a culture for which Ilan has great admiration. Soïa & Kyo therefore symbolizes for him the beginning of a different and current project, distinguishing itself from Mackage.

While waiting to find the best site to open their own boutique, Soïa & Kyo is taking part in the new trend of "Pop Up Shops", like the one in New York, a temporary boutique open for a few months to make their entire collection available to the public. The Elfassy family's goal is to become a major internationally renowned Canadian fashion house, which seems to be off to a very good start. Fashion fans are satisfied, as are celebrities, because Mr. Elfassy ensures control over his production to maintain a certain exclusivity in the designs. Thus, it takes a lot of luck to find a Soïa & Kyo coat after September! It is also possible to spot Quebec personalities such as actress Karine Vanasse, singer Pascale Picard or host Sébastien Diaz, popular Canadian singers Feist and Martha Wainwright, or even the charming American actor Stephen Dorff, in a Soïa & Kyo coat!

Treat yourself to comfortable style for all occasions and go meet the unexpected, by wearing a brand that showcases Montreal creativity!

Since 2004, and since 2010 for men, designers Ilan and Patrick Elfassy have been revitalizing the Montreal winter look by designing unique coats. With a signature marked by authenticity and originality, a young and light style that invariably catches the eye, the company with a purely Montreal identity, located on Chabanel Street, is taking its rightful place. After only three years of existence, Soïa & Kyo designed the best-selling women's coat of the year. Created after the observation that people take care of their outfits, but get rid of their coats as soon as possible, almost out of embarrassment, the intention was to integrate the coat into a sophisticated outfit. According to Ilan, we should all be proud of our coat because it's the first piece of our look that others see! Mr. Elfassy also considers it important to convey an intelligent message and demonstrate environmental awareness, by using ecological materials, such as wool and exclusively synthetic fur, as well as by selling their products in independent boutiques around the world, among other things. There will even soon be recyclable covers given with each coat and customers will also be able to choose to invest with Soïa & Kyo to plant a tree when making online purchases, in order to reduce the ecological footprint of the purchased coat's transport and eventually create an entire forest!

A cleverly studied balance, to the nearest gram, between comforting feathers and down, allowing a detailed silhouette while finally solving the famous warmth versus style debate, comfortable wools, innovative and contemporary cuts, asymmetry and angles of closures, huge buttons and distinctive collars are all testimonies of a passion for fashion shared by the Elfassy family. Soïa & Kyo is indeed the second child of the renowned family, who entered the industry with Mackage in 1989. Unlike its big sister, which focuses on leather and its attitude, Soïa & Kyo focuses on details and on exploring materials, lines and cuts. Contemporary and stylish coats are therefore a family specialty! Just like Mackage, it will eventually be possible to find a Soïa & Kyo ready-to-wear collection for men and women, eagerly awaited! The name Soïa & Kyo, rather peculiar, is a pure invention. According to Ilan Elfassy, Soïa refers to the soybean, a nod to the vegetarian trend, and kyo means "today" in Japanese, a culture for which Ilan has great admiration. Soïa & Kyo therefore symbolizes for him the beginning of a different and current project, distinguishing itself from Mackage.

While waiting to find the best site to open their own boutique, Soïa & Kyo is taking part in the new trend of "Pop Up Shops", like the one in New York, a temporary boutique open for a few months to make their entire collection available to the public. The Elfassy family's goal is to become a major internationally renowned Canadian fashion house, which seems to be off to a very good start. Fashion fans are satisfied, as are celebrities, because Mr. Elfassy ensures control over his production to maintain a certain exclusivity in the designs. Thus, it takes a lot of luck to find a Soïa & Kyo coat after September! It is also possible to spot Quebec personalities such as actress Karine Vanasse, singer Pascale Picard or host Sébastien Diaz, popular Canadian singers Feist and Martha Wainwright, or even the charming American actor Stephen Dorff, in a Soïa & Kyo coat!

Treat yourself to comfortable style for all occasions and go meet the unexpected, by wearing a brand that showcases Montreal creativity!