RUDSAK, A MONTREAL LEADER

The first Rudsak collection was launched in 1994 by designer and artistic director Evik Asatoorian. By founding his own line of coats, shoes and accessories, Mr. Asatoorian, a visionary and avant-garde businessman, succeeded in realizing his dream of expressing his passion for fashion himself, rather than following trends set by others. It is thanks to his very urban, sleek, refined and timeless style, combined with his expertise in using the best Italian leathers, that he was able to conquer the North American and then global leather market. Mr. Christian Jammal, owner of Espace miX miX, recognized Rudsak's enormous potential from its beginnings. The Quebec brand Rudsak is still growing today, with sixteen stores in Quebec and three in Ontario, and in 2010 founded a new women's brand, Rud.

This incredible adventure began with an 18-year-old, Mr. Asatoorian, a buyer for a shoe company, who noticed that the high-end leather clothing niche was very little exploited in Quebec, unlike in Europe. A first collection of twelve leather jackets was then presented in 1994, bringing a European-flavored style to the North American market. The Rudsak concept, a signature look of subtle luxury accessible to the general public, became more defined with the introduction of shoes, accessories and leather handbags into the collection, harmonizing with the coats. The advantage of leather is that it is timeless, improves with age and is multifunctional, which defines the spirit of Rudsak. The first workshop, Rudsak Leather, was located on Saint-Laurent Boulevard in Montreal, and the first boutique, opened in the late 1990s, on Sainte-Catherine Street. The purpose of this boutique was to publicly establish the Rudsak concept, test the products and allow customers to differentiate them from other leather clothing brands. Self-taught, Mr. Asatoorian had not studied fashion in his early days, but he later completed training at the École nationale de mode du Collège LaSalle. Among other awards, he won the Ariane Prize, awarded by Cégep Marie-Victorin. You are probably wondering where the name Rudsak comes from? Mr. Asatoorian had a dog, Rud, who shared his love for leather, shoes and handbags and who would eagerly chew on every piece of leather she could get her paws on... The "sak" part refers to handbags and comes from the French word "sac." A sure way to remember his faithful companion every day!

Thus, Rudsak's contemporary and minimalist style, reflecting Montreal's multiculturalism, is a guarantee of long-term success. Your coveted leather coat is therefore a quality and timeless purchase, contributing to the global influence of Quebec talent!

RUDSAK, A MONTREAL LEADER

The first Rudsak collection was launched in 1994 by designer and artistic director Evik Asatoorian. By founding his own line of coats, shoes and accessories, Mr. Asatoorian, a visionary and avant-garde businessman, succeeded in realizing his dream of expressing his passion for fashion himself, rather than following trends set by others. It is thanks to his very urban, sleek, refined and timeless style, combined with his expertise in using the best Italian leathers, that he was able to conquer the North American and then global leather market. Mr. Christian Jammal, owner of Espace miX miX, recognized Rudsak's enormous potential from its beginnings. The Quebec brand Rudsak is still growing today, with sixteen stores in Quebec and three in Ontario, and in 2010 founded a new women's brand, Rud.

This incredible adventure began with an 18-year-old, Mr. Asatoorian, a buyer for a shoe company, who noticed that the high-end leather clothing niche was very little exploited in Quebec, unlike in Europe. A first collection of twelve leather jackets was then presented in 1994, bringing a European-flavored style to the North American market. The Rudsak concept, a signature look of subtle luxury accessible to the general public, became more defined with the introduction of shoes, accessories and leather handbags into the collection, harmonizing with the coats. The advantage of leather is that it is timeless, improves with age and is multifunctional, which defines the spirit of Rudsak. The first workshop, Rudsak Leather, was located on Saint-Laurent Boulevard in Montreal, and the first boutique, opened in the late 1990s, on Sainte-Catherine Street. The purpose of this boutique was to publicly establish the Rudsak concept, test the products and allow customers to differentiate them from other leather clothing brands. Self-taught, Mr. Asatoorian had not studied fashion in his early days, but he later completed training at the École nationale de mode du Collège LaSalle. Among other awards, he won the Ariane Prize, awarded by Cégep Marie-Victorin. You are probably wondering where the name Rudsak comes from? Mr. Asatoorian had a dog, Rud, who shared his love for leather, shoes and handbags and who would eagerly chew on every piece of leather she could get her paws on... The "sak" part refers to handbags and comes from the French word "sac." A sure way to remember his faithful companion every day!

Thus, Rudsak's contemporary and minimalist style, reflecting Montreal's multiculturalism, is a guarantee of long-term success. Your coveted leather coat is therefore a quality and timeless purchase, contributing to the global influence of Quebec talent!