Sid Lee is a marketing agency founded in 1993 by two penniless, inexperienced students who decided to create their own jobs by combining their efforts and imagination. The key for Sid Lee was to know how to take advantage of the omnipresent consumer society in our contemporary world, to provoke change before it happened, to innovate by constantly questioning themselves. They were indeed pioneers of a now widespread technique: interactive and experiential marketing. Sid Lee is a largely multidisciplinary and international team, focused on sharing ideas. It consists of about 600 employees speaking twenty different languages and working in offices in Montreal, Amsterdam, Paris, Toronto, and Austin. The services offered by Sid Lee are essentially the design of brand experiences and their communication, recognized by the original term commercial creativity®. They help their clients stand out through creativity, which they believe is an essential skill for business success. One must express themselves beyond words, through experience. The era of mass media is over, and Sid Lee strives to create striking experiences for consumers, the new media, to establish word-of-mouth, still the best means of advertising. They also published a book in 2008: "Conversational Capital – How to Create Stuff People Will Love to Talk About," to learn how to identify consumption habits, and they created Collectivo, an international network of collaborators from various fields. For Sid Lee, Montreal's unique multicultural mix allows it to establish itself as a key creative city and as a bridge between North America and the rest of the world.

Proud of their modest beginnings, the founders have the advantage of working together, in a field they are passionate about and for illustrious clients from all over the world. Cirque du Soleil, a mentor for whom Sid Lee has been the official marketing agency for about ten years, has recently become a financial partner. Red Bull, with its Crashed Ice in Quebec, an international extreme downhill skating competition, is a great example of very popular experiential marketing. Absolut Vodka, a new adventure beginning. Not to mention the talented Georges St-Pierre, Quebec's world champion in extreme fighting, who has become popular all over the planet with the help of Sid Lee. The Montreal headquarters office has a bistro look, where a spirit of freedom and palpable energy reign, and constitutes a space for pure creation in which the table plays a unifying role. Here are some advantages of working in this team: free breakfasts, varied lunch every day, snack time, candy bar, Sid Lee Days to build connections and take time off work, countless parties... Notably, all new employees must undergo the traditional initiation, which is reading the big white book, a unique book telling everything there is to know about Sid Lee. A rather unusual first day at work!

Sid Lee, a Quebec company recognized internationally for its difference!