RUDSAK, A MONTREAL LEADER

The first Rudsak collection was launched in 1994 by designer and artistic director Evik Asatoorian. By founding his own line of coats, shoes, and accessories, Mr. Asatoorian, a forward-thinking and visionary businessman, succeeded in realizing his dream of expressing his passion for fashion himself, rather than following trends set by others. It is thanks to his very urban, sleek, refined, and timeless style, combined with his expertise in using the finest Italian leathers, that he was able to conquer the North American and then global leather market. Mr. Christian Jammal, owner of Espace miX miX, recognized Rudsak's enormous potential from its inception. The Quebec brand Rudsak is still growing today, now boasting sixteen stores in Quebec and three in Ontario, and in 2010, it founded a new women's brand, Rud.

This incredible adventure began with an 18-year-old Mr. Asatoorian, a buyer at a shoe company, who noticed that the niche for high-end leather apparel was largely untapped in Quebec, unlike in Europe. A first collection of twelve leather jackets was then presented in 1994, bringing a European-inspired style to the North American market. The Rudsak concept, a signature look of subtle luxury accessible to the general public, became clearer with the introduction of shoes, accessories, and leather handbags into the collection, harmonizing with the coats. The advantage of leather is that it is timeless, improves with age, and is multifunctional, which defines the spirit of Rudsak. The first workshop, Rudsak Leather, was located on Saint-Laurent Boulevard in Montreal, and the first boutique, opened in the late 1990s, was on Sainte-Catherine Street. The purpose of this boutique was to publicly establish the Rudsak concept, test products, and allow customers to differentiate them from other leather clothing brands. Self-taught, Mr. Asatoorian had not studied fashion initially, but he later completed training at the École nationale de mode du Collège LaSalle. Among other accolades, he won the Ariane award, presented by Cégep Marie-Victorin. You're probably wondering where the name Rudsak comes from? Mr. Asatoorian had a dog, Rud, who shared his love for leather, shoes, and handbags and was quick to chew on any piece of leather she could get her teeth on... The "sak" part refers to handbags and comes from the French word sac. A sure way to remember his faithful companion from days gone by!

Thus, Rudsak's contemporary and minimalist style, reflecting Montreal's multiculturalism, is a guarantee of long-term success. Your coveted leather coat is therefore a quality and timeless purchase, contributing to the global influence of Quebec talent!