PROMOTING QUEBEC TALENT, A LABOR OF LOVE! 

Now that you know a little more about Espace miX miX, you understand how much we care about encouraging Quebec brands. We’ve been happily fulfilling this mission for 23 years, and we do it with your help!

Since 1990, the owner, Mr. Jammal, has taken pride in helping new local brands break into the very (very, very!) competitive fashion market and significantly contributing to Quebec's economy. The collections featured come from brands such as Rudsak, Soïa & Kyo, Point Zero, Frank Lyman, Yoga Jeans, Ookpik, Nicole Benisti, and several others. These Quebec collections offer a vast selection of very stylish and fashionable leather, wool, and down/nylon coats to keep you warm, yet chic. Why would we represent American or European companies like H&M, Zara, Mango, or others, when Quebec (especially Montreal) is full of great fashion talents? Thus, Espace miX miX boutiques, located in Montreal, Saint-Hyacinthe, and Joliette, invite small Quebec companies to test the market before risking opening their own stores. This was the case for Point Zero, which recently opened its first boutiques in Saint-Hyacinthe and Joliette after four seasons at Espace miX miX, as well as for Rudsak, a rapidly expanding brand whose potential Mr. Jammal believed in from its beginnings.

We can safely say that Espace miX miX is undeniably a Quebec business success. Present in the market with only three boutiques and a website, Espace miX miX stands out for the quality of the collections it presents. As several other brands would like to join the miX miX concept, the store area is expanding. It is certain that miX miX had to go through more difficult years and that it would have been easier to sell more fashionable foreign brands, but the pride of promoting Quebec talent has always remained essential. Mr. Jammal would also like to personally thank Mr. Bibeau, owner of the Beauward shopping centers, who provided considerable assistance in the company's development.

“Quebec stands out in several areas, and fashion is the perfect example. So, why not promote local talent before that of Europe or the United States. Espace miX miX has been doing it since 1990,” says Mr. Jammal. In this sense, you can consult the history of some Quebec successes in various fields by clicking on the links on the home page.