Since 2004, and since 2010 for men, designers Ilan and Patrick Elfassy have been revitalizing the Montreal winter look by designing unique coats. With a signature of authenticity and originality, a young and light style that invariably catches the eye, the company with a purely Montreal identity, located on Chabanel Street, is taking its rightful place. After only three years in existence, Soïa & Kyo designed the best-selling women's coat of the year. Created after the observation that people care about their outfits, but that they get rid of their coat as soon as possible, almost out of embarrassment, the intention was to integrate the coat into a sophisticated outfit. According to Ilan, we should all be proud of our coat since it is the first piece of our look that others see! Mr. Elfassy also finds it important to convey an intelligent message and demonstrate environmental awareness, by using ecological materials, such as wool and exclusively synthetic fur, as well as by selling their products, among other things, in independent boutiques around the world. There will even soon be recyclable covers given with each coat and customers will also be able to choose to invest with Soïa & Kyo to plant a tree when making their online purchases, in order to reduce the ecological footprint of the coat's transport and eventually create an entire forest!

A cleverly studied balance, to the nearest gram, between comforting feathers and down, allowing a detailed silhouette while finally solving the famous warmth versus style debate, comfortable wool, innovative and contemporary cuts, asymmetry and angles of closures, enormous buttons and distinctive collars are all testimonies of a passion for fashion shared by the Elfassy family. Soïa & Kyo is indeed the second baby of the renowned family, who arrived in the industry with Mackage in 1989. Unlike its big sister, which focuses on leather and its attitude, Soïa & Kyo focuses on details and on the exploration of materials, lines and cuts. Contemporary and stylish coats are therefore a family specialty! Just like Mackage, it will eventually be possible to find a Soïa & Kyo ready-to-wear collection for men and women, eagerly awaited! The name Soïa & Kyo, rather particular, is a pure invention. According to Ilan Elfassy, Soïa refers to the soybean, that is, the vegetarian trend, and kyo means today in Japanese, a culture for which Ilan has great admiration. Soïa & Kyo therefore symbolizes for him the beginning of a different and current project, distinguishing itself from Mackage.

While waiting to find the best location to open their own boutique, Soïa & Kyo is taking part in the new trend of "Pop Up Shops", like the one in New York, a temporary boutique open for a few months to make their entire collection available to the public. The Elfassy family aims to become a major internationally recognized Canadian fashion house, which seems to be off to a rather good start. Fashion fans are satisfied, as are celebrities, because Mr. Elfassy ensures control of his production in order to maintain a certain exclusivity in the designs. Thus, it takes a lot of luck to find a Soïa & Kyo coat after September! It is also possible to spot Quebec personalities such as actress Karine Vanasse, singer Pascale Picard or host Sébastien Diaz, popular Canadian singers Feist and Martha Wainwright, or even the charming American actor Stephen Dorff in a Soïa & Kyo coat!

Treat yourself to a comfortable style for all occasions to meet the unexpected, by wearing a brand that testifies to Montreal creativity!